The Answer? — Your Value Proposition!
Be able to give a clear, concise description of your products or services.
What segment of the market is likely to have an interest in you?
How do you provide solutions to your customers' most challenging problems?
How do you distinguish yourself from your competitors?
We Build Value Propositions for Individuals and Businesses
In collaboration with our clients, we build forceful value propositions with high-impact, crystal-clear language that gives their marketing assets "teeth." A forceful value proposition must create four distinct impressions in the mind of your customer - which he or she will "process" as one unified perception:
- Clarity ("I understand your offerings")
- Credibility ("I believe what you're telling me")
- Appeal ("I want what you provide") and
- Exclusivity ("I can't find what you provide anywhere else")
Are We A Good Fit For You? ...
● Individual in transition
● Individual entrepreneurs
● Small & medium-sized businesses
● Organizations of all kinds and sizes
● Companies needing fresh ideas in web & print-based marketing
● Businesses needing regularly scheduled, original web content
● Businesses or organizations that require re-branding
● Companies that need professional business communications
Customer-Defined Value & Benefits
Tiered Pricing for All Services
Make the project fit the budget!
We don't believe in "one size fits all" for any of the services we offer. All projects are quoted based on a careful analysis of each customer's requirements. Scope and budget are scaled to meet individual needs.
A Distinctive Command of Language
Our brand is at stake, too!
We put our brand on the line with a distinctive command of the English language - to give your subsequent marketing assets the force and appeal you'll need to compete in the marketplace.
Extended Customer Support
Zero-fee post-project maintenance
Every project we manage comes with a negotiated period of zero-cost support once the project has been completed. We ensure that clients can transition smoothly into maintenance mode.
Web & Print: We've Got You Covered
Delivering the best of both worlds!
Equally comfortable in 72 dpi and 300 dpi graphics environments, we provide clients with the highest quality online and print marketing assets. We have an extensive network of graphics and visual support professionals.
Save Time & Money: Writing/Coding/Graphics
Why hire 3 separate consultants?
We can save clients a significant amount of money by integrating all phases of the publication process. From content creation and online delivery platforms to publication design, project costs are always reasonable.
Long Distance Projects: No Problem
Do business with us anywhere!
With today's mobile economy, collaboration at a distance is a business necessity. We use online collaboration tools such as GoToMeeting (Citrix) or other customer-preferred screen-sharing tools.
Of Special Mention ...
Our Special Focus ...
- Value Propositions
- Brand Storytelling
- LinkedIn Profiles
We're not going to hide it ... in fact, we're proud of it ... everything related to your brand begins with a forceful value proposition. Your value proposition tells customers: 1) who you are; 2) what you do; 3) the benefits they can acquire by engaging you; and 4) why you are the best choice to meet their needs. It's the "molten core" of all your marketing!
Every time you can share a powerful brand story, your marketing message helps to answer your audience's natural curiosity about you; in addition, your story helps to build authenticity. We engineer engaging narratives that customers find refreshing and informative - then we embed that story within your most viable marketing assets!
We write professionally branded LinkedIn Profiles. That means we begin the work with a thorough development of your value proposition, evolve the best brand message from it, then craft a Summary packed with clarity, credibility, appeal and exclusivity. We give LinkedIn Profiles a visual brand boost as well!
We're Published Authors!
In August, 1997, Tom Peters coined the term "CEO of Me, Inc." ... suggesting that the new digital economy would require all business professionals to establish themselves as unique brands. Job-seeking, position advancement, promotions, and overall success in maintaining a viable career would now mandate that we all grasp the value proposition we offer to the global marketplace ... and be able to articulate it clearly and convincingly.
Win The Race for 21st Century Jobs is Master Networker Rod Colon's vision of the new world of work and its daunting expectations. I was asked to collaborate with Rod on his first book back in late 2008. In February, 2010, "WTR21" was published by etp press (Denville, NJ) and placed for sale on Amazon.com. The book is a finely tuned blueprint for navigating the choppy seas of self-marketing and career management.
CEO & Managing Director, MECLABS Institute
The Landing Expert ... from any altitude!
Director of Business Dev, Spongelab Interactive
What Clients Say
Chip did an outstanding job in developing a series of tax preparation webinars for my company, Encore Tax Pros. There are 12 slide decks in the series; all were successfully tested and delivered in the February & March, 2016 timeframe.
Surekha Vaidya, Encore Tax Pros.
Chip designed and built my business web site, BiCoastal Technologies.com. Through his efforts, I have grown my business significantly. I enthusiastically recommend Chip to anyone who seeks the best talent in writing, business & personal branding, online marketing and web development. Through his efforts, I have grown my business significantly and am now moving into a recruitment phase to add new staff.
Tommy Dullaghan, BiCoastal
Scholastic, Inc. engaged Chip back in 2004 to develop several of its corporate Intranet sites. In addition to building the sites, we used Chip's writing and graphics skills to develop content suitable for both internal and external sites. Chip developed several specialized site features built in jQuery such as sliding panels, collapsible panels, expansive drop-down menus, etc.
Russell Thomas, Scholastic (Ret.)
The Caring Coach is a small, home-based business located in Denville, NJ. We provide concierge-style transport services for elderly and disabled residents of northern New Jersey. We had a problem with our marketing ... until we got Chip on board. He stepped us through our value proposition, helped us develop our brand message and identity, then designed several marketing pieces - along with getting us started with inbound marketing!
Ralph Hansen, The Caring Coach
I reached out to Chip when I wanted to start building my personal brand. I thought I knew exactly what I wanted to say and do, boy was I in for a surprise! Chip has such a knack for digging just a little deeper to really firm up a statement, a thought, a concept and an idea. I'll be frank, it was quite a challenging experience working on my personal brand and messaging, but I feel fortunate for going through the experience and feel my message is so much stronger for the effort.
Jennifer J. Mitchell
Chip and I worked together for about three months; when we were done, he had created an eye-catching professional resume, a personal web site and blog, and a fully branded LinkedIn Profile. When people ask me to recommend someone for any kind of high-impact writing supported by compelling visuals, I direct them to Chip without a moment's hesitation.
Lisa K. Meisenbacher, PhD
Chip is a remarkable personal branding coach and wordsmith extraordinaire. He knows what works and will transform your social media presence. Chip understands how to partner with his clients to identify their personal value proposition. He transforms your online presence in a powerful and compelling way to get the impact and recognition required for success in today's marketplace.
Susan J. Kelley
Chip was hired by me to rewrite my resume and LinkedIn profile and to help me create a distinctive personal brand for my job search. The results were fantastic and I have gotten positive feedback in the first couple of weeks of use. Chip is easy to work with, flexible and he DELIVERED 100% of what he promised EXACTLY when he promised it.